H/IMA, BMA Luncheon - Future of Search Fueled by AI

These are my notes from the luncheon. I do my best to accurately represent the content but this is by no means complete and my interpretations may vary from what the speaker intended. For deeper insights, please contact the presenter, Joe Youngblood. 

Event Hosts:
Houston Interactive Marketing Association:
Web: www.houstonima.org
Facebook: https://www.facebook.com/houstonima/
Twitter: @HoustonIMA
LinkedIn: https://www.linkedin.com/company/houston-interactive-marketing-association

Business Marketing Association, Houston (BMA)
Web: https://bmahouston.org/ 
Facebook: https://www.facebook.com/BMAHoustonTX/
Twitter: @bmahouston
LinkedIn: https://www.linkedin.com/groups/1478557/profile 

Presenter: Joe Youngblood, digital marketing consultant and founder Winner Winner Chicken Dinner, a marketing creativity laboratory.

LinkedIn: https://www.linkedin.com/in/joeyoungblood/
Twitter: @YoungbloodJoe

Executive Summary:

Bots and artificial intelligence are taking over the world. This will make us twice as productive and the presenter feels that we will work less and use the free time to increase our knowledge base and improve our skills. 

Our bots will know us and perform searches and execute transactions on our behalf.

Future skill sets will include knowing how these bots operate and think and adjust our interactions and communications accordingly.  

Predictions for 2025 by Futurist Ray Kurzweil (https://en.wikipedia.org/wiki/Ray_Kurzweil) based on The Law of Accelerating Returns (similar to Moore's Law):

• $4,000 computer will have the computational capacity of the human brain
• Computers will be everywhere including walls & clothing
• Keyboards will be 2nd to talking and gesturing to computers
• Most business transactions will involve a simulated person
• Human workers will spend more time building knowledge and learning new skills
• Teachers will begin to be replaced by education bots
• Virtual sex will be a thing
• Consumers will allow bots to make purchases for them
• Homes will have robots (beyond vaccuums)
• Doctors and lawyer will consult AI bots
• Average lifespan will increase to 100

Joe Youngblood 10 Predictions for 2023:

1 - Google will begin to lose search users - trap of progress
2 - Bots will search, consumers will not

• Google is putting together advertising campaigns on thier owne with copywriting and design
• PR Hounds - finds journalists on Twitter, knows what they are writing about, knows when they are looking for a story in a particular field and alerts content providers / marketers as to who and when they should contact them

3 - Websites will be old and antiquated - Web 3.0 will begin. Decentralized web as opposed to Facebook, Google, Amazon & Apple
4 - Innovation diffusion will peak fasted in most consumer sectors leading to a boom of new businesses using older technology successfully
5 - Walled gardens will succeed in getting their code to be dominant languages of the internet
6 - Robots will replace people delivering smaller packages - not drones
7 - Auto ownership down 25%
8 - AI will double efficiency at jobs
9 - The number of platforms marketers use to reach audiences will double
10 - Era of seamless computing. Don't sit in front of a computer since computers are everywhere

Skills Needed for the Future:

• Excellent linguistic and writing skills
• Understanding of ranking algorythems
• Experience with bots & automated design systems
• Ability to have genuine interactions with humans and non humans
• Speak developer
• Consistantly learn more