Monday, April 11, 2011

If Buddha Was A Salesman - The Wisdom of Clear Vision

From my studies of Buddhism, Right View is a foundation that reminds us to look at the world without any delusions or distortions about reality, or ourselves. See roses where there are roses, thorns where there are thorns. Right View emphasizes the development of wisdom which at its essence means knowing what is, knowing how things work, and knowing oneself and others. See yourself as you are and see others as they are.

When we as salesmen are in accord with reality we build trust since how we present ourselves and how we are perceived are in alignment. We must be who we are now since that is the way others see us. Yes, one day I will achieve that VP role and eventually become Master of the Universe through my superior skill, hard work and intellect ,but, today I am a Sr. Sales Executive. The people who I work with and the people who buy from me see me as that and if I were to perceive myself differently and act differently then I would create a disconnect that would break a level of comfort with those around me.

On a company level this is basic marketing. Who is your company and which markets do you serve best? Every company hangs their hat on marquis names but being able to claim that a marquis name within your market niche is just as important since it is more likely to generate a very positive relationship that turns into successful work of mouth and referrals. Don’t turn away “name” business but make sure that your organization is best suited for it. Having right view of your company means that you can clearly define exactly what your product can do, position it properly to the right people, price it correctly to make it valuable for them and profitable for you. Lastly, since you will be selling the right product/service to the right people you will deliver exceptional results and have raving fans who are more than willing to pass along the good word.

To get more in depth with Right View, we also have to know who we are now. Forget what we were and what we are to be. We are who we are now for a reason.

Don't be held back by or be elevated by your past. No one wins every deal. The biggest deal that you won came from a lot of hard work and maybe some “luck” or fortunate circumstances. What have you done for me lately? No one succeeds or wins in every role. It is imperative to our success to let go of the past and be in the now since that lays the foundation for tomorrow.

Similarly, looking forward, we all know whom we want to become. “Act as if” is a popular sales quote. Act as if you have the deal or act as if you have the promotion and those things will come to you. We all have goals and dreams but when we act our daily lives in these dreams we are clueless and out of touch with reality. We are not processing the world as it is happening. I will get to the next level of my career by being the best Sr. Sales Executive that I can be. I will be the best who I am now as part of becoming who I am to be.

Dissatisfaction is caused by attachments. Our attachment to acting like some who we want to be or someone that we were and not the person that we are is a great cause of dissatisfaction and ultimately leads to stress and poor job performance. Develop a mind that clings to nothing. The wise mind understands the limits in hanging on to that which is transient and dreamlike. The awakened mind is free flowing, natural and well rounded. The unawakened, ordinary mind is rigid, limited, and sticky; the ordinary mind has corners and sharp edges on such ideas get caught, hanging us up. We find it difficult to shake off our thoughts or worries, as well as unable to get off our fixed positions and entrenched opinions.

See you, see your company, see your customer as they really are. Be who you are and treat others as they are. Rid yourself of preconceived notions of your past and attachments to your future. Understand your product and who you can really help/deliver value instead of who you want to help and deliver value to. This is the way to identify a niche, take a beachhead and develop a customer base that raves about your products and services. This is what Buddha would do if he were a salesman.


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