Takeaways from Yes! 50 Scientifically Proven Ways To Be Persuasive

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Notes from the book: "Yes! 50 Scientifically Proven Ways To Be Persuasive" by Robert Cialdini

Excellent book with 50 short chapters on small tactics you can use to make you more influential and, for me, increase effectiveness in sales and business.

Here are my top 26 takeaways:

1 – Change "Operators are standing by" to "Call again if operators are busy". Create scarcity and make customers jump through hoops

2 – Be specific in the herds you point your customers to follow – not just all publishers but publishers exactly like them

3 – Don’t offer too may options – many times causes confusion

4 – When offering a loarge gift along with purchase, value of purchase can decline in perception

5 – By offering a superior product at a higher price point, the value of the previously superior product goes up and can cause increase in sales. Have premium and non premium product to demonstrate value

6 – Personalization in requests

7 – Capitalize on getting return favors in a short matter of time.

8 – Take small steps to get to easy yes and the big yes will be easier to get

9 – Labeling – let someone know that you think they are something and then ask them to do something in that vein. I know that you are an influential within your organization so …..

10 – Get commitments in some form of writing – even if it is a simple yes in an email to a stated goal

11 – You can win over an adversary by asking them to do you a small favor

12 – Asking for just little can get you a lot

13 – Demonstrate your expertise not by bragging but maybe having others speak on your behalf

14 – Don’t be the brightest person in the room – deflect praise on to others who helped

15 – A true dissenter is more powerful than a devil’s advocate since they are speaking from what they believe and not just playing the role. People expect the contrary view from the devils advocate and will not assign it proper weight

16 – In training point out where others have made errors and how to avoid them – more effective than error free training or just showing the right way to do things

17 – Own up to faults and don’t hide them. Consumers will know anyway and you making sure that you know your faults and working proactively to make sure that consumers are not hurt by them or you using them as an advantage gives credibility.

18 – Taking blame upon yourself is always better than directing the blame elsewhere

19 – Find similarities – in naming, behavioral mirroring, etc.

20 – Smile genuinely

21 – Because. Give a reason when making a request.

22 – Ask for one good reason, not many. The more reasons they can’t name, the more they second think

23 – Take advantage of easy to remember words and rhyming in phrases

24 – Mirrors. When people see what others see them as, then they are more likely to act in positive ways.

25 – Meet in person. Speak to people. Avoid email when you can.

26 – Use collective goals and collective speak. We instead of I.