Let me share with you some of the trends that we at CheckM8 see
affecting our publishers and how we address them.
1 – “Native” advertising gets a lot of attention as
publishers create text content for their advertising partners but there is
still a large market of advertisers whose story is best told through site,
sound and motion – video. With a lack of brand quality video inventory, demand
is high and CheckM8 gives our publishing partners a variety of formats to
create quality supply.
2 – Viewability takes center stage. Google reports that
56% of digital display ads are not seen. This leads to poor performance metrics
and lower CPMs. CheckM8 specializes in 100% viewable ads which improves
performance simply because a greater % of people actually see the ad. Our
demand partners funnel more money toward channels that perform better
which leads to higher CPMs for our publishers.
3 – Ad Blindness. The audience is not paying attention to
the right rail and banners at the top of the page. Audience eyeballs have been
trained to find content. Advertisers who get their message in front of eyeballs
get better results and direct more ad spend toward those placements.
4 – Mobile. We already support cross screen and responsive
campaigns when they are directly sold by our publishing partners.
5 – Side Door Traffic. The Home Page Takeover is losing its
value due to more traffic driven by social media directly toward article pages.
Our ad units are high impact, viewable and able to be run on every page.
Take a look at our example links on your laptop, tablet
& phone:
- Page Roll: http://www.checkm8.com/?p=517
- Videostitial: http://www.checkm8.com/?p=578
The Videostitial is a
great way for publishers to monetize their audience traffic with TV style video
ads delivered on a transparent, branded canvas.
* 100% guaranteed viewable with full page display
* 14% Video Completes
* 3.3% Click Rate
* 1.3% Video “Likes”
* Maximizes your reach by working seamlessly
across screens – desktop, tablet and phones
* Auto orientates to portrait or landscape
viewing and dynamically optimizes for mobile
* Tracking:
o
Starts, Quartiles, Completes
o
Clicks & Likes
o
Average time viewed
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