H/IMA Disrput Conference - Power of Featured Snippets by Shelly Fagin from SEM Rush

As always, these are my notes. To get the real scoop or clarification on the presentation, please contact the presenter or just watch the video included on this blog:

• Twitter: @shellyfagin / @SEMRush
• LinkedIn: https://www.linkedin.com/in/gracerodriguez/   

Shelly Fagin / SEM Rush
Speaking on: SEO – Position Zero




Although I don't do work in search, this was my favorite presentation of the day. Great info.

Here is an example of a Featured Snippet. I searched for how to take a screen shot using my chrome book..

 

• It is a summary from a Google search.
• 23% of clicks go to featured snippets
• If you have the snippet and 1st position, clicks go up to 31%

Why should you be prominent in a Featured Snippet?

• It is not going away
• Signals trust for your brand
• 50% of all searches will be by voice by 2020
• Voice search pulls answers from Featured Snippets
• 52% of qureies trigger Featured Snippets
• 94% of Snippets rank in the Top 5 Results

How To Steal a Featured Snippet

1 - Properly Structured Markup

• Bulleted lists
• Ordered lists
• Table markup
• Questions: 89% of snippet in paragraph form
• How To Instructions: Ordered Lists
• Comparisons: Paragraph

2 - Propoery Use Header Tags - H1, H2, H3

• Use Header Tag that clearly states the answer to the question

3 - Simplify the Headers and Tables

4 - Integrate Visuals

• Average of 12 images with proper Alt Text to match the querie

5 - Linked Citations

6 - Write Better Content

• Switch your products by year
• Update every year
• Write for 2019 by October 2018 so Google indexes properly