Sean Dolan / PushFire
Speaking on: Advanced PPC – Part Man. Part Machine Operator
- Twitter: @theseandolan / @pushfire
- LinkedIn: https://www.linkedin.com/in/seanmdolan/
Basically, AI will not replace humans for search anytime soon.
Create AdWords Scripts that dynamically change the message:
- Weather based
- Prevent double daily budget
- Inventory Awareness - adjust budget by capacity constraints or openness
Afternoon Keynote: Juston Western / Amazon
Speaking on: Customer Experiences in Multi-modal Future
- Twitter: @justonwestern
- LinkedIn: https://www.linkedin.com/in/juston/
Many things said reflected another presentation about the Future of Search Powered By AI.
These include:
- The always on computing using devices like contact lenses and ear buds.
- Bots and AI taking over search advertising
- Chat bots being first line of sales or customer support
- Voice communication replacing keyboards and tactile communication to devices.
Jeff Reichman / January Advisors
Speaking on: Data and Community Impact
- Twitter: @fileunderjeff / @januaryadvisors
- LinkedIn: https://www.linkedin.com/in/jeffreichman/
Randall Chesnutt / Spoken About
Speaking on: What it means to Think like a Marketer
- Twitter: @RandallChesnutt
- LinkedIn: https://www.linkedin.com/in/socialmediarandall/
Takeaways:
- Speak to the familiar
- Tell stories
- Give before you ask
Divia Visentini / Accenture Interactive
Speaking on: Consumer Led Design
LinkedIn: https://www.linkedin.com/in/divyavisentini/
Closing Keynote: Robertson Barrett / Hearst Newspapers
Speaking on: Disruption in the Digital Landscape
Speaking on: Disruption in the Digital Landscape
Stephanie Wisdom / Micro Focus
Speaking on: Enterprise Social
Speaking on: Enterprise Social
- Twitter: @StephWisd0m / @MicroFocusSec
- LinkedIn: https://www.linkedin.com/in/stephanie-wisdom-456b3610/
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