H/IMA Disrupt Conference - 7 Ways to Hack Marketing Communications

As always, these are my notes. To get the real scoop or clarification on the presentation, please contact the presenter or just watch the video included on this blog:

• Twitter: @katykatztx / @MrketingRefresh
• LinkedIn: https://www.linkedin.com/in/katykatztx/

Katy Katz / Marketing Refresh
Speaking on: 7 Ways to Hack Marketing Growth Without Being a Hacker



"There is no correlation between time spent creating content and marketing success."

"Content may be king but distribution is queen and she wears the pants."

1 - Website Optimization

• SEO
• On page conversion
• Content marketing
• Social proof

2 - Social Boost - **author's note - note sure I got a lot of this but it is worth it to pay, even a little money, to boost your post so that you reach more of your audience and even more beyond organic.

3 - Email

• 72% of consumers prefer email communication
• 61% want to hear from you weekly
• 2x conversion rate vs. Facebook

4 - Distribution sites - get published on industry sites / blogs

5 - Contests - have a CTA with added benefits to your audience. "Share this post and have a chance to receive a free whatever."

6 - Influencers

• Top strategy for marketers in 2018
• Get creative with your offerings and personalize them. Incentivize people to promote for you

7 - Your Customers - Create Delight and Customer Loyalty through:

• Free gifts
• Surprise upgrades
• Free returns
• Hand written notes
• Personalization