H/IMA Disrupt Conference - Deep Targeting Through Data - Marty Weintraub Keynote

As always, these are my notes. To get the real scoop or clarification on the presentation, please contact the presenter or just watch the video included on this blog:

• Twitter: @MartyWeintraub / @AimClear
• LinkedIn: https://www.linkedin.com/in/aimclear/

Mid Day Keynote: Marty Weintraub / Aimclear
Speaking on: Deep Targeting through Data




GDPR is protecting privacy for individuals and advanced, 3rd party data targeting is going way.

Don't worry when targeting goes away.

(Facebook) Target based on interest:

• Wealth = luxury brands
• Work = associations
• Depression = deep self help
• Violence = harsh video games
• Get Up & Go = adventurist pursuits
• Politics = single issues and pondits

PRE Targeting - think like a TV station

Lower PPC costs as people search for the brand. 

• Put brand and most important keyword in display advertising.
• Variable creative - rotate creative and keep things fresh
• Turn statics into video - 2x response and get metrics on avg viewing time
• Say what you want to say in 4 seconds and then say it again

Takeaways:

• Use Facebook Certified Proof Basic Intelligence (? - can't read my notes)
• Turn data recognition to creative advantage
• Know WTF FB is good for
• Use right, tight targeting data
• Generate more brand search  - keywords and brand name in display
• Make high power creative - motion & rotation
• Target Influencers & Individuals
• See everyone else's analytics