H/IMA Disrupt Conference - Neuroscience & Marketing - Grace Rodriguez

As always, these are my notes. To get the real scoop or clarification on the the presentation, please contact the presenter or just watch the video included on this blog:

• Twitter: @gracerodriguez / @stationhouston
• LinkedIn: https://www.linkedin.com/in/gracerodriguez/   

GRACE RODRIGUEZ

CO-FOUNDER, CXO | STATION HOUSTON

Neuroscience & Marketing

• Looks to psychgraphics
• People less falling into demographic buckets

Example - some think that high tech entrepreneurs are young, white males but average age is 45 and very diverse.

• To identify psychographics look to behavior.
• People say one thing bu then do another. An example is wanting to save the environment by reducing your carbon footprint and save money on gas but instead of buying an electric vehicle, getting an SUV with the rationalization that it is the most fuel efficient SUV. 

• Primal instincts taps into fear and reaction. If you only have one appeal, make it a fear appeal.

• People App - Yelp for people. You rate the people that you meet. The government of China is currently launching a social ranking system that will affect your ability to get a job, a date, or anything else controled or influenced by the govt. 

• AOT - Always On Technology - Computers within contact lenses and ear buds will be following us and recording data. 

• People are resisting the tracking and data collection as many are deleting the Facebook app or taking extended leave of absence from it.